There are dream jobs, right? Everyone has their own: Astronaut, athlete, having your own ice cream parlour on a beach.
All exciting. But running a beer company. That’s gotta be pretty high up on the list for a lot of people?
Brian Perkins is the president of the Budweiser Brewing Group in the UK and Ireland, a job he took over in December 2021, just as the world was recovering from the pandemic and about to enter the cost-of-living crisis.
In this episode, we talk about:
- How people’s tastes have changed dramatically in the last three years.
- The growth of non and low-alcoholic drinks
- Why more women are drinking beer
- How a beer company created one of the largest e-commerce systems in the world
- The role of big brewers in supporting pubs and bars
- The opportunities, and responsibilities, big brewers have over smaller companies
