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The Guardian - UK
The Guardian - UK
Entertainment
Peter Bradshaw

Opening weekend psychosis

The opening weekend! Nothing brings a Hollywood executive to the brink of an anxiety attack more effectively than this phrase. It's the all-important buzz to which the movie industry has become addicted. And the studio bosses behind Spider-Man 3, released globally last week, must feel as if they have just hoovered up a giant hit of the most powerful cocaine known to man. Spider-Man 3 has reportedly made a gobsmacking $373m in ticket sales worldwide in its first weekend, kicking the ass of that other masterpiece, Star Wars: Episode III - Revenge of the Sith, which only made a paltry $254m. Never mind that most pundits thought that the film was dull - even Variety thinks the whole SM franchise is now "running on fumes" - its opening weekend figures have been hogwhimperingly fabulous, and that is all that matters ...

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