Harris Farm Markets has announced it will be separating itself even further from its competition by completely eliminating all artificial colours from products sold. Your turn, Woolies.
Have you ever walked through your local grocery store and thought that everything looks very… colourful? Sauces are red, peanut butter is a caramel colour and Vegemite is darker than the souls of men.
Well, Harris Farm Markets is putting an end to unnecessary artificial colours, which really only serve to make things look more visually appealing to our eyes.
“For the past five years we have been working with our suppliers to find new methods of production if needed and alternative ingredients if required,” said Harris Farm Markets Co-Chief Executive Tristan Harris said in a statement