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We Got This Covered
We Got This Covered
David James

‘Only Nazis get mad at things like that’: MAGA takes on Ben & Jerry’s, only to tell on themselves

Ben & Jerry’s has been a progressive and political company since it was formed in 1978. Its primary goal is to sell delicious ice cream, but bubbling away under that is a decades-long commitment to social, economic, and environmental justice.

That ethos has survived a corporate buyout by Unilever, with the company maintaining an independent board to ensure its social mission isn’t interfered with by meddling executives. For the most part, this has gone smoothly, though there’s long been simmering tension over Ben & Jerry’s support of Palestinian rights, indigenous land rights, and Black History Month.

All of which means it should be a surprise that Ben & Jerry’s is firmly opposed to white supremacist Nazis, as should anyone with more than a handful of functioning brain cells. Despite that, the right currently has their panties in a twist over a Ben & Jerry’s in Burlington, VT that has a sticker in the window reading: “We must dismantle white supremacy”.

So, who could possibly object to such a statement? Well, Nazis for one. As summarized neatly by one reply: “If you mad at this, you tellin on yourself.”

Lotta angry Nazis in the comments…

Needless to say, there are plenty of furious MAGAs in the comments vowing they will never let a single spoonful of Fudgy Flan, Cherry Garcia, or Caramel Chocolate Cheesecake pass their lips ever again. For opposing a racist ethnostate, Ben & Jerry’s are, apparently, “commies”, “self-loathing”, and “ideologues”.

You’d think that after almost four decades of openly campaigning and battling for progressive causes that the right might spot that the values of both Ben and Jerry do not align with their own. But, just as when they stood up for Palestinians, some are shocked to discover that the company takes positions and sticks to them.

Ben & Jerry’s has survived every other controversy, and they’ll skate effortlessly past this one too. That’s because, ultimately, the ice cream is delicious. Sure, a Nazi might not openly admit to tucking into a scrumptious tub of Phish Food and thus betraying the ideology of Adolf Hitler, but they just can’t resist the creamy goodness.

Here’s hoping this campaign kicks up a notch soon. Maybe increase the size of the sticker, perhaps spell it out in flashing bulbs, or release a special antifascist flavor… Boot the Bigot Berry? No Pasarán Pistachio? Fash-Bashing Blackberry Blitz?

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