Online women's fashion brand Sosandar has signed a new partnership with Marks & Spencer.
The Wilmslow-headquartered listed company has entered into an agreement to sell a curated collection of its products through M&S as a third-party online retailer.
A selected range will begin to be sold on M&S' online platform from late March, followed by regular drops of new products over future months.
Sosandar has said the partnership will allow it to further increase brand awareness across its target market, while driving incremental sales and accelerating improvement in EBITDA.
The agreement with M&S adds to existing online partnerships that Sosandar has, having launched with both John Lewis and Next in August 2020.
Sales to date from these deals "have been strong", the company added, with a record month in February.
In a joint statement, co-chief executive Ali Hall and Julie Lavington said: "We are delighted to secure a new partnership with another renowned British retailer, Marks & Spencer, to sell our womenswear collections.
"This is a strong endorsement of the appeal and quality of our clothing and our growing customer base.
"We have worked closely with M&S to curate a stunning launch collection and we are confident that our products will resonate well with the extensive M&S customer base.
"We are delighted to be working together and are excited to see a positive outcome for both our businesses.
"Following on from the recent success of our partnerships with John Lewis and Next, we are thrilled that another highly respected UK retailer has invited us to stock our product on their website.
"This milestone agreement demonstrates the ever-growing strong appeal of our offering to our target market and the potential Sosandar has to expand through third party brands."
Neil Harrison, director of brands at M&Sn added: "As part of our Never the Same Again programme, we're pleased to be introducing new brands like Sosandar, giving our customers more reasons to shop online at M&S.com and turbocharging our online business.
"Sosandar shares our commitment to quality and stylish clothing which we know our customers love and we're looking forward to hearing feedback on the launch collection."
