Online newspaper readership goes on growing

It's a good idea to read this posting in conjunction with the one immediately below. Together they tell a coherent story. A study released by the Newspaper Association of America reveals that monthly visitors to US newspaper websites rose by nearly a third in the first half of 2006 while print readership went on falling. According to Nielsen/NetRatings, the average number of unique visitors to online newspaper sites was more than 55.5m a month compared with 42.2m a year earlier. This underscores the internet's importance to papers because it is growing audiences for mainstream media, but in its new media guise. (Via New Zealand Herald)