A company set up to sell flowers by post has brought in Castle Donington warehouse management system innovator SnapFulfil to help with its growth.
Online floristry business Bloom & Wild has signed up to a five year software deal to help it manage its logistics.
The business – which sends “letterbox” flowers that are hand-packed and sent in bud to ensure they last longer – recently acquired Dutch rival, bloomon to create what it says is the biggest online business by deliveries in Europe’s £22 billion market for flowers and houseplants.
It has brought in SnapFulfil to remotely helping run its German fulfilment centre located in Bergkamen, followed by its UK warehouse in Nuneaton, Warwickshire.
Phill Burton, chief operating officer at Bloom & Wild, said: “We want to scale as a business and it became increasingly apparent that our manual processes were not compatible with the company’s ambitious growth plans.
“SnapFulfil’s agility, configurability and capacity to grow with us makes them a good cultural fit as a technology partner.”
SnapFulfil chief executive Tony Dobson said: “Bloom & Wild is a great British success story with ambitions for further growth and we are thrilled to be their chosen warehouse management software partner.
“They are a savvy business and understand that an agile and responsive warehouse is at the heart of a dynamic order fulfilment operation.”
