Online advertising spend to pass £3bn

UK online ad spending will pass £3bn this year, according to a new report by eMarketer which also predicts that internet users will spend longer online. E-commerce will also thrive, passing £50bn, as more consumers avoid the stress of crowded transport systems and city centres to shop from home. The report's author, Karin von Abrams, said: "Search-related advertising will remain the primary focus of the UK market for some time to come." (Via mad.co.uk)