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The Guardian - UK

Roy Greenslade

Online advertising set to overtake newspaper spend

Carat International's latest global market update predicts that online adspend in the US will overtake the newspaper sector by next year. Robert Lerwill, ceo of Carat's parent group, Aegis, says: "Digital is driving growth in almost every single market, transforming the marketing landscape in the process. Investment in digital media has now definitively moved from 'experimental' to 'essential'." But TV still rules the advertising roost in the States, with adspend heading for 4.3% growth this year. (Via World Advertising and Marketing News)

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