Online ads up - but print ads drop is far worse

For the 12th successive quarter, US newspaper websites recorded a rise in ad revenues. The latest increase, for the first quarter this year, was 22.3%. It means that online ads accounted for 7.1% of the total newspaper ad spend compared with 5.5% in the same period last year. But sites are still not attracting enough ads to offset the drop in newsprint ad income, which fell by 6.4.%, year on year. Classified advertising in print dropped by 13.2%. (Via Newspaper Association of America)