Online ad fears for US publishers

Internet pioneer and former US newspaper editor Alan Mutter has revealed an advertising trend in the United States that is very disturbing - for the future of newspapers. His analysis shows that, despite the growth in online ad revenue for papers, non-news competitors are attracting even more. He writes: "It is troubling to note that publishers collectively have under-performed their online peers for three quarters in a row in spite of an intense, high-profile effort to pump up their digital businesses." (Via Newsosaur)