- Just Egg, an American plant-based egg alternative made from mung beans, has officially launched in the UK.
- The product aims to replicate traditional eggs in taste, texture, and cooking, catering to the increasing demand for sustainable and allergy-friendly food options.
- It offers a high protein content of 13 grams per serving and is particularly beneficial for Britons with an egg allergy.
- The UK production of Just Egg in Europe helps keep its price feasible at £3.99 for a pack and significantly reduces the environmental impact compared to traditional egg farming, particularly regarding water usage and pollution.
- Marketed beyond vegans, Just Egg is positioned as a versatile option for anyone seeking to reduce animal product consumption or manage dietary restrictions. It claims to be one of the fastest-growing egg brands.
IN FULL
The UK’s first plant-based egg has hit the shelves. But what’s in it?
