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The Guardian - UK
The Guardian - UK
Technology
Charles Arthur

One more thing to come from Apple?

Writing on the Apple announcements, Jupiter analyst Michael Gartenberg concludes that

At the end of the day, there's no reason to think the iPod will lose significant market share for the next 24 months.
No argument there; you'd not want to be trying to sell any other digital music player against the new lineup of iPods. But something else Gartenberg said intrigued us:
Also, it's still early in terms of holiday announcements, we might yet hear another one or two things from Cupertino before the first frost hits in the East.


Since Gartenberg had (surely) a prebriefing from Apple on the announcements, the hint - allied to Steve Jobs's signoff on Tuesday of "We'll see you all again soon" - does leave possibilities in the air.

One other thought: last year when the iPod nano launched, it had a blitz of adverts to go with it.

This year, the most popular iPod ever, the iPod mini is reborn (come on, with those colours, be honest), and yet there's not a squeak. It's quiet. Too quiet.

Think Secret certainly thinks so, and is putting its finger to the corner of its mouth and adopting a raised eyebrow (think Robert Wagner in the Austin Powers films) to suggest a widescreen touchscreen iPod before Christmas.

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