Sobering thoughts for exponents of treeware, from today:
More than one-fifth of people who read newspapers on the internet have all but abandoned purchasing print editions, a report has found.
A US survey by the research company Nielsen//NetRatings revealed that 21% of internet users who read daily newspapers have transferred the bulk of their newspaper reading to the internet.
Now, this is the kind of thing that will have old media pointyheads around the world fingering their collars with worry (including, of course, our own esteemed paper).
But fortunately, your tiptop Guardian Online chums are riding on the crest of a technological tidal wave: we straddle the on and offline worlds.
Hey, is it just me, or is it getting hot in here?
UPDATE: Thankfully I'm in the office now, so I've put a copy of the story on Guardian Online: registration is no longer required.
