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The Guardian - UK
The Guardian - UK
National
Dave Hill

Olympic sponsorship hit

From today's Guardian:

London 2012 announced 14 months ago that it would sign "tier one" headline sponsors in the airline, sportswear, oil-and-gas and telecoms sectors, all of which have since been filled. But in what is showing clear signs of becoming the worst slump in a lifetime the declared intention for two other partners - in the automotive and clothing-and-homeware sectors - to provide £40m each has all but been abandoned.

Seems a Wispa bar only gets you so far. Now read on.

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