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The Guardian - UK

Dave Hill

Olympic hopefuls

The seductive lunacy of the Olympics:

Look at it this way. As an exemplar of modern economic times, the 2012 Olympics touch the sublime. Driven by the financial non-sense of sporting spectacle, they are justified as a generator of investment, a bringer of new life. The entire enterprise ultimately rests on a massive self-marketing prophecy becoming self-fulfilling.

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