Olympian Dina Asher-Smith has invested in low-cost fitness chain PureGym, it emerged on Thursday as the firm posted higher sales.
The British sprinter has become a minority shareholder in the firm which is majority-owned by private equity group Leonard Green. Asher-Smith will also become a brand ambassador.
PureGym said 2018 revenue increased 15% to £228.4 million, helped by membership numbers rising 9% to over 1 million. Underlying profits stood at £73,141, up from £64,405.
During the period it opened a number of sites, bringing the total estate to 235 gyms as at April 2019.
Boss Humphrey Cobbold said there will be further expansion. He added: “PureGym has a strong property pipeline and is well placed in the current retail environment to benefit from the increasing number of vacant premises, with the increased footfall of a PureGym site providing benefits for both landlords and retailers.”
The firm will celebrate its 10-year anniversary this year.
