Monkey wonders what the Sun's veteran agony aunt, Deidre Sanders, will make of the red-top's massive new ad campaign, trumpeting its super "credit crunch-defying" 30p cover price. The ad, which will appear on 10,000 posters, features a giant till receipt listing all of the paper's great features - but poor Deidre's daily column has been misspelt as "Dear Deirdre". As problems go, "They misspelt my name on 10,000 giant ads" isn't quite as saucy as "I'm sleeping with my fella's nephew", but Monkey can't help wondering whether a small portion of the £1.25m the Sun is spending on the campaign would have been better spent on a proofreader. On the plus side, at least the Sun still has the receipt. Maybe they could take the ad to the customer service desk and ask for a discount?
Update: The Sun have called Monkey's banana phone to say that the typo did not appear on the actual posters - just the promo pictures sent to this corner of the media jungle. So that's one less problem for Deidre.
