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Daily Mirror
Daily Mirror
Business
James Andrews

Office workers ruthlessly mock new 'Back to work' ad by Dettol

In an effort to promote its sanitisers, Dettol launched a marketing campaign aimed at commuters.

The good news for them is that it's gone viral on social media. The bad news is that almost everyone seems to be mocking it.

Worse - the picture being shared most often doesn't even include Dettol's name or any pictures of its products.

David Tweeted: "Dettol's marketing team were high-fiving and back-slapping their way around the (virtual) office until they realised the viral pic didn’t actually feature their brand name."

The ad was spotted on Thursday morning and shared on Twitter by a user from north London, who captioned her shot of the advert: "omg they are gagging for us to return back to the office. 'second family'?"

Mike Bird was blunter: "If you refer to me as a member of your 'second family' at work I will see you at an industrial tribunal," he tweeted.

Her tweet went on to be shared and liked by thousands and thousands of people.

Inspiring or offensive? What do you think of Dettol's advert - let us know on webnews@mirro.co.uk

The text of the ad reads: "Hearing an alarm. Putting on a tie. Carrying a handbag. Receptionsits. Caffeine-filled air. Taking a lift. Seeing your second family. Watercooler conversations. Proper bants. The boss's jokes.

"Plastic plants. Office gossip. Those weird carpets. Face-toface meetings. Not having to make lunch. CCing. BCCing. Accidentally replying-all. Hearing buzzwords. Leaving early for a cheeky afternoon in the sun."

It's fair to say plenty of people were less than impressed, with Justin tweeting: "Do they really think people are being sentimental about office work?! That whole 'second family' thing reeks of desperation.

"Also, 'not having to make lunch?' Oh please, I haven't gone out for a work lunch since like 2006. Cooking at home is way cheaper."

Natalie decided to re-write the 'inspiring' message to make it more realistic, tweeting: "Passive-aggressively labelling food. Asking about Bev's weekend. Hiding on the toilet scrolling twitter. Using the company printer for gig tickets.

"Developing a crush out of boredom. Being asked where the stationary cupboard is because you're the only woman. Watching a plant die."

Some were just left confused: "I can't tell the crushing bleakness is deliberate or if they genuinely intended to be motivating," one Twitter user commented.

But what you can't deny is that the ad and its follow ups have got people talking.

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