It's supposedly a simple recipe tutorial video, showing viewers how to make chicken cordon bleu.
Yet instead of inspiring people to get cooking, it's prompted a HUGE backlash, and has been described as "offensive", "vile" and "kinky".
It's even merited a comparison to Porn Hub. Quite an achievement.
At the centre of the outrage lies the dish's appearance. We won't say anything, we'll just let you have a look for yourselves.
The video was shared by food network Chef Club and shared a step-by-step guide on how to make the chicken dish, which involves splitting a chicken breast and filling it with a ham and cheese filling.
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Since being shared on Facebook on Thursday, the clip has been viewed a massive 19 million times and has generated over 130,000 comments.
It got blasted as "worse than Porn Hub".
"It's so inappropriate," fumed another viewer.
"It's utterly offensive," agreed another.
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Even Chrissy Teigen weighed in on the video, describing it as "f*****g vile."
Not everyone however was offended, plenty of people thought it was hilarious.
"Not sure if I’m hungry or horny..." one person wrote.
Someone else who saw the, er, funny side wrote: "I'm dying. The sauce just tipped me over the edge."
While the video may not be to everyone's liking, it's certainly attracted a lot of publicity.
