Fashion history is often made at the annual US Open, in the stands at the Billie Jean King National Tennis Center and on the court. The best outfits aren't limited to celebrity guests like Beyoncé, Zendaya, and Taylor Swift, though. The athletes, by design, are dressed to win.
The US Open's best on-court outfits are often custom-made by the likes of Nike, Lacoste, and New Balance. (This year, designers from Khaite to Miu Miu are also entering the arena.) Player dress codes for this tournament aren't quite as restrictive as events like Wimbledon (where players have to wear all-white). Instead, over the years, legends like Serena Williams, Sloane Stephens, and Naomi Osaka have assembled their tennis outfits with personal style at the fore: remixing classics like pleated skirts, diamond tennis bracelets, and chunky sneakers with flair.
The tournament is back for its 125th addition from now until September 7. And as players take to Arthur Ashe stadium for mixed doubles and singles qualifiers, they're also debuting some of their best tennis outfits to date. Read on for what players are wearing to take on their opponents—and win all the style awards. Each day of the competition, this post will be updated with even more serves from the 2025 US Open.
Venus Williams wearing custom Khaite and Lacoste
For her grand return to the 2025 US Open during the mixed doubles' qualifiers, Venus Williams helped a New York City designer make its on-court debut.
The legendary player and her stylist, Ronald Burton, collaborated with Khaite on a custom navy tennis dress with cap sleeves, and open back, and white lining along the hems. While her enviable dress was one-of-a-kind, her sneakers are immediately shoppable. She sourced Lacoste, the same brand behind her Met Gala look, for a pair of hardworking tennis shoes.
Taylor Townsend wearing TT
Some athletes flex on the court while wearing bespoke tennis outfits from major athleticwear labels. Taylor Townsend is debuting her own collection, TT. She first competed in the mixed doubles tournament on August 19 in a long-sleeve white top and pleated skirt, each with her initial logo displayed front-and-center in green.
By the time she appears in the women's doubles, she'll wear a kit with pointed inspiration: the phoenix. "Every time that a phoenix is reborn, it has to burn itself to become new," she told the New York Times. "I’ve kind of been that throughout my career."
Coco Gauff and Alex Morgan, wearing New Balance and Nike
What do you get when two powerhouses team up on the US Open exhibition court? Double the athletic prowess and double the tennis outfits. Soccer phenomenon Alex Morgan joined tennis legend Coco Gauff for an exhibition match on August 21, each bringing their favorite brands for support. Gauff decided on classic tennis whites by New Balance, with court-green accents. Morgan, meanwhile, tried a zip-up sleeveless polo jacket and pleated skirt emblazoned with Nike's classic swoosh.
Jessica Pegula wearing Adidas x Y-3
Doubles matches are a collaboration, so it's only fitting Jessica Pegula wore one for her team-up with Jack Draper on August 20. She sourced the new Adidas x Y-3 tennis collection for a dress featuring a stark watercolor motif along the side of an otherwise pristine white canvas.
Naomi Osaka wearing Nike
Naomi Osaka's turn at the 2025 US Open started with press appearances in head-to-toe Ferragamo for her self-titled documentary. It continued with her August 19 turn in the mixed doubles alongside Gael Monfils. She also lost her match, but her eye-popping Nike sneakers were a win in my book. They coordinated with her logo tee and her loose shorts—a lesson in two-step unexpected color combinations.
Knowing Osaka, she'll continue to bring out even more vibrant looks as the tournament rolls on. (Who else is hoping for a re-do of her bow-covered look from last year?)
