Lost in Showbiz has long been addicted to the web's premier source of wisdom, Diddy Blog, a series of YouTube videos in which P Diddy favours the world with his thoughts on diverse topics. Recent highlights have included a talk on "bitchass niggas" (lots of them around, apparently, many engaged in hating on Diddy), an explanation of his US reality TV show I Want to Work for Diddy ("y'all will never believe how this show ends," he says, thus raising the prospect that the successful candidate is going to be forced to parachute into Helmand province while dressed as Bungle from Rainbow), and, a personal favourite, Blog 11: Run Diddy Run: two and a half minutes of extempore philosophising in which Diddy explains that, while running on the treadmill earlier in the day, he was struck by an epiphany in which it was revealed to him that he was running on a treadmill. "Some of y'all ain't gonna get this shit," he nods sadly, with the weary resignation of a man who has just tried to explain Kant's Critique of Practical Reason to a class of six-year-olds.
So it is delightful to report that Diddy's own brand of blue-sky thinking has been in evidence again this week. Asked by a reporter in New York what Olympic event he could compete in, he quickly responded: "Who could have sex the longest. I think that's an event I can do well in. Just so you know, I'm joking," he added before changing his mind, "even though I'm serious." He then put out a call for competitors: "Whoever's up to the challenge?"
You can only hope the organisers of London 2012 are paying attention - this is the stuff to put Beijing's opening ceremony in the shade.
What price China's fireworks and miming children when set against the simple but unforgettable image of P Diddy and a handful of other hardy Olympians, engaging with grim determination in a marathon act of competitive congress? Someone call City Hall and get BoJo to lend his support, or better still, his active participation.
