Oddin.gg has announced the acquisition of Danish esports data company GameScorekeeper, a move positioned to strengthen its data foundation and expand its end-to-end esports betting ecosystem for operators around the world.
Revealed on Nov 26, the deal brings GameScorekeeper’s extensive archive of structured historic data directly into Oddin.gg’s real-time odds, analytics, and trading systems, creating a unified platform built for scale.
GameScorekeeper is known for its structured team, player, and match data across more than ten major esports titles, offering standardized historical datasets that betting operators often rely on for long-term modeling.
Oddin.gg will combine that depth of information with its own live predictive models and managed betting services. The company says the expanded stack now covers everything “from ingestion and normalization to analytics, odds creation, and fully managed betting experiences,” giving partners a single source instead of a patchwork of vendors.
According to Oddin.gg, the acquisition reflects a broader shift within esports betting. Many operators are looking to simplify their tech stacks and avoid fragmented supplier setups, instead choosing turnkey partners who can deliver stability, uptime, and complete coverage. Oddin.gg says the combined organization will provide “continued reliability, a richer data pipeline, and an accelerated pace of product development” as it integrates GameScorekeeper’s catalog into its infrastructure.
Co-founder and CEO Vlasta Venclik emphasized why the timing matters. “Esports is entering a new phase where reliability, accuracy, and true expertise matter more than ever. GameScorekeeper has built an outstanding reputation for high-quality data, and their founder’s mindset aligns perfectly with ours. This acquisition allows us to deliver even more powerful and unified data products to our partners and to continue shaping the future of esports betting,” he said.
GameScorekeeper founder Felix Klastrup explained that the partnership advances the original mission of the company. “Since 2016, our mission has been to make esports data accessible and actionable for businesses. Joining forces with Oddin.gg means we bring our depth of data, widgets, and domain experience to a partner with global infrastructure and ambition. It enables us both to support clients more fully and drive the next wave of esports innovation,” Klastrup said.
Oddin.gg confirmed that existing clients of both companies will remain fully supported as the integration progresses. The combined teams plan to raise standards for uptime, data accuracy, and product completeness across all esports betting markets.
By merging Oddin.gg’s global betting infrastructure with GameScorekeeper’s extensive historic datasets, the acquisition aims to give operators a stronger, more unified platform built for modern esports wagering and fantasy products, reducing the need for multiple separate data suppliers.
