Media company Ocean Outdoor is revamping its digital advertising network across arterial and commuter routes throughout Birmingham in partnership with the city council.
In total, 130 roadside, 75-inch digital screens will replace existing outdoor locations on routes across the city and suburbs including New John Street, Suffolk Street Queensway and Corporation Street.
The roadside network complements Ocean's current portfolio of large format city centre full motion screens.
Chief development officer Steve George said: "Ocean's collaboration with Esprit Digital and Samsung UK in partnership with Birmingham City Council extends our digital cities for digital citizens proposition.
"This is about investing in the very best platforms for advertisers and audiences.
"Ocean's focused approach to digital out-of-home will now be rolled out roadside throughout greater Birmingham, further boosting the economy and giving advertisers the chance to reach aspirational, entrepreneurial people in the UK's second biggest city."
They will be operational from the summer.
