Interesting interview with Jamie Oliver in this month's OFM. I have mixed feelings about Mr Oliver. I'm probably more of a supporter of him than I'm not - like many folk, I agree with much of what he does, but often cringe about how he does it. And I was disappointed, here, to see him making such a strong and muddled defense of his partnership with Sainsbury's, sounding like ever the company man, particularly because of a strange choice of language:
Sainsbury's is in my heart. It came from humble beginnings, it came from a small shop, and an element of that still lives and breathes. Our shortfall is that we are not savage and shouting about what we are already doing. We are quite conservative and nice, you know. Really.
Any other thoughts on this interview?
