OASIS fans are forecast to bring a £136.6 million cash injection Edinburgh when visiting the city for the band's reunion shows.
New research from Novuna Personal Finance claims that the band’s three-night residency at Murrayfield Stadium this summer will be one of the biggest cultural and economic events Edinburgh has seen in years.
Oasis will play at Edinburgh's Murrayfield Stadium for three gigs on Friday, August 8, Saturday, August 9 and Tuesday, August 12.
Doors for all three events will open at 5pm, according to Ticketmaster.
The reunion shows are expected to attract around 200,000 fans. with each concert in Edinburgh forecast to generate £45.5 million in fan spending. The Gallagher brothers’ last Scottish gig was in 2009.
This equated to a net local economic impact of £42.6 million – with money being spent in local pubs, restaurants, hotels, shops and on transport services.
According to Novuna’s report, Oasis fan spending will be spread across several key areas, including:
- £32m on food and drink
- £31.6m on concert tickets
- £27.5m on shopping and leisure across the city
- £24.9m on travel including journeys to and within the host city
- £14.5m on merchandise
- £6.2m on accommodation
Oasis Live '25 vs. Taylor Swift's Eras Tour
Oasis’ long-awaited comeback will see the band play 17 shows across London, Manchester, Cardiff, and Edinburgh between July and September, drawing almost 1.4m fans who are set to fork out £682.80 in total to attend a show.
In comparison, Swifties spent more on last year’s Eras Tour, averaging £848.30 per fan across 15 UK shows.
Total fan spending across all 17 dates is projected to be £940.3m – a similar level to the nearly £1bn (£997m) spent on Taylor Swift’s UK leg of the Eras Tour in 2024.
However, the net economic impact of the Oasis tour is estimated at £274.4m across the four host cities – more than double the reported £122m figure from The Sports Consultancy for Swift’s 15 UK shows last summer.
Theresa Lindsay, chief marketing officer at Novuna Personal Finance, said: “Oasis’ return to Edinburgh is a landmark moment for the city and its music fans. Set against the iconic backdrop of Murrayfield Stadium, the gig is shaping up to be one of the cultural highlights of the summer.
"With fans expected to spend over £100 million over just three nights, this is proof that live music powers our cities far beyond the arena gates. It’s a major economic event.”
“From pre-show drinks to overnight stays, this tour will bring life to every corner of the city – and showcase Edinburgh’s status as a destination for legendary British acts.”
