Here's a fantastic opportunity for lovers of Irish whiskey, or anyone interested in exploring some of the newer spirits being produced in Ireland.
O'Briens Wines have teamed up with Method and Madness - an experimental micro-distillery in Midleton, the home of Jameson and Redbreast - for an exclusive and limited virtual tasting.
Between September 7th and October 1st, 2020, anyone who purchases a 700ml bottle from the Method and Madness range in selected O'Briens outlets or from their online store, will be entitled to a special sampling kit. Each kit will contain 50ml miniature bottles of three members of the Method and Madness family: Single Pot Still, Single Grain and Single Malt.
With such a groundbreaking and award-winning range, there is much to learn from Method and Madness and the team there are always keen to spread the word!
How does it work?
Once you purchase any 700ml bottle of Method and Madness Irish whiskey from the O'Briens online store or any of the outlets listed below, you can register for the complimentary sample bottles and tasting. These will be then sent straight to your home.
Only 100 sample kits are available, so places are strictly limited and it will only be available until October 1st. On October 8th, participants will be invited to get their sample bottles ready and join a Zoom tasting hosted by prestige whiskey ambassador Gerard Garland and Larissa Marrichi from Midleton's micro distillery team.
Where can you get one?
These are the participating O'Briens outlets:
Beacon
Unit 5, Block D, Beacon South Quarter, Sandyford D16
Blanchardstown
Unit 6 Westend Shopping Park, Westend Village, Blanchardstown, Dublin 16
Douglas
Unit 13/14, Douglas Court Shopping Centre, Douglas, Cork
Lucan
Unit 28, Lucan Shopping Centre, Lucan, Dublin
Naas
Unit 20, Monread Shopping Centre, Naas, Kildare
About Method and Madness
Launched in February 2017 to push the boundaries of Irish whiskey, Method and Madness is crafted in Midleton Distillery, harnessing the creativity of Midleton’s whiskey masters through the fresh talent of its apprentices. Taking inspiration from the famous Shakespearean quote, "Though this be madness, yet there is method in ’t".
Method and Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (the Madness), while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery (the Method).
