Nutella launches a new flavor in the US for the first time in 60 years

• Nutella has officially launched a new flavor, Nutella Peanut, for the first time in 60 years.
• The new product, a creamy peanut spread with cocoa, is available at major retailers nationwide in the U.S.
• "Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts,” said Noah Szporn, senior vice president of spreads. “Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”
• The company previously said that the new spread took five years to create.
• The launch comes days after a tub of Nutella was seen floating in zero gravity on the Artemis II moon mission livestream, which fans insisted was an elite ad placement that no marketing team could ever replicate.

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Nutella goes viral after jar floats in zero gravity during Artemis II livestream