The number of pregnant women who smoke in South Tyneside has slumped, according to the last figures.
Data from the South Tyneside Clinical Commissioning Group (CCG) showed the amount of mums-to-be lighting up fell almost continually for about a year.
But there was also a slight increase between the first and second quarters of 2018/19, although it remains 'within the range of' the national average.
Matt Brown, the CCG's director of operations, said: "The system focused on the lifestyle and circumstances of those people.
"It's about asking 'what's going on with your life and how can we help you?'"
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Mr Brown was speaking at yesterday's (Tuesday, April 9) meeting of South Tyneside Council's Overview and Scrutiny Coordinating and Call-in Committee.
Figures showed that from the third quarter of 2017/18 the rate of smoking in pregnancy fell for three quarters in a row.
In November it was revealed up to 170 women in South Tyneside have signed up to a controversial scheme offering up to £300 in vouchers in return for giving up smoking.
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Early findings have indicated women signed up to the scheme are not only more likely to quit, but also to stay smoke free, than those who don't.
After attending their first appointment and receiving their first voucher, they can be eligible for up to three further instalments - of £75 and two of £100 - if they can go up to 35 weeks without a cigarette.
The gift cards can be spent at stores such as Mothercare, Halfords and Boots.
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