Holly Willoughby and Phillip Schofield were left squirming in their seats as This Morning broadcast live from a nudist camp -and one man ended up exposing more than he meant to.
The presenting pair were stunned as roving reporter Josie Gibson stripped off to join a group of nudists in Liverpool to present a car competition from behind a windbreaker, with cue cards covering her breasts.
"Keep those parts covered," Josie warned them.
"Talk about keeping your cards close to your chest," she joked.
"I thought if you can't beat 'em, join 'em."
To keep their modesty covered for daytime TV, the nudists also used windbreakers, towels and the car door as they stood alongside Josie.
But one member of the group appeared to accidentally reveal a glimpse of his groin on the ITV show, believing he was covered by the car door while another nudist sat inside the prize BMW on a towel.
Holly and Phillip gasped as the camera revealed more than they'd bargained for as the man moved from side to side and ended up standing too far away from the car door.
"Literally sat crying with laughter at @Josiestweet at the nudist resort in Liverpool," tweeted one viewer.
"Literally creasing at @thismorning that camera angle," said another.
"The accidental flashes on @thismorning have had me howling," commented another.
And another observed: "STRESS levels on the camera person filming at the nudist camp on #ThisMorning today."
