The Football Association of Thailand has appointed businesswoman Nualphan Lamsam the manager of the men's national team, after the War Elephants crumpled in the Asian qualifying round of the World Cup.
The FAT said on Monday that Nualphan "Madam Pang" was well qualified for the post. She had steered the women's side to the final round of the Fifa World Cup twice when she was their manager.
The Thai football governing body said it hoped she would replicate that success with the men's team. She will also manage the U-23 side.
She would "restore the dignity of the Thai national team", the FAT announcement said.
The appointment took immediate effect.
The Thai team has not previously had a manager.
Her appointment follows the FAT's termination of its contract with national coach Akira Nishino in July, after Thailand failed to progress in the 2022 World Cup qualifying round in June.
She is expected to play a part in selecting the new coach.
Nualphan is the Port FC chairwoman. In the world of business, she is president and CEO of Muang Thai Insurance Plc.
