Sunshine Coast accommodation providers say they're already being heavily affected by Queensland's border being closed to people from greater Sydney.
On Wednesday, Premier Annastacia Palaszczuk declared 31 new local government areas in Sydney to be COVID-19 hotspots, bringing the total to 34 in New South Wales.
The ban came as two Brisbane women tested positive for the virus after travelling to Melbourne via Sydney, with a third woman connected to the pair now also infected.
Manager of Sunshine Coast resort Elouera Tower, Nikki McGregor, said the business had lost several bookings in the last 24 hours and expected more would follow.
"We've definitely seen a decrease in bookings and cancellations coming through in the last 24 hours," Ms McGregor said.
"They are very disappointed. These people have been looking forward to getting away and getting up to the Sunshine Coast, and obviously to have the borders closed has had an impact on them as well."
Ms McGregor said the industry was bracing for another full border closure.
"I think we will end up closing the border completely," Ms McGregor said.
"We're thinking there may be more backward steps coming up in the future, so it has been a hard time for all of us, and all we can really do is roll with it.
"We are getting a lot of business from the greater Queensland area, which has been fantastic but certainly not what it would usually be this time of the year."
Flights could 'shut down' again
Visit Sunshine Coast said the impacts of the greater Sydney declaration would be "significant" for the region.
Virgin Airlines has been running five direct flights a week, while Jetstar is providing daily services from Sydney to the Sunshine Coast.
Interim chief executive Craig Davidson said the group was waiting to hear from airlines as to which services would be affected.
"The impacts will be significant if that is a hard closure of the border from Sydney, unless it's for essential travel," Mr Davidson said.
"We knew what happened when the border was closed before, that flights were very much shut down for that period."
He said the region would now be heavily reliant on the drive market, which has been performing well.
"They're still seeing that great support locally, and we're obviously targeting our marketing efforts in those spaces, and we'll clearly have to pivot again and ramp up and focus more on our key drive markets," Mr Davidson said.
Noosa looking 'further afield' for visitors
Noosa Tourism was forced to make last-minute changes ahead of the launch of its drive campaign this week, after the NSW hotspot declarations.
Chief executive Melanie Anderson said the digital media campaign gave them the flexibility to target specific markets other than NSW.
"It is disappointing, but we have a job to do and that's to get people to come to Noosa to visit," she said.
"So we'll be looking further afield to South Australia, Northern Territory, Western Australia, Tasmania.
"You have to do what you can. It's unpredictable and it changes every week."
