A powerful video denouncing domestic violence will be aired in venues including sports and RSL clubs across New South Wales, in a bid to urge victims to come forward.
NSW Police launched the "It's not your fault" campaign in February, with members of its domestic violence team using their frontline experiences to write, direct and produce the video.
Assistant Commissioner Mick Fuller said the initiative had been so effective police had decided to roll it out in clubs across the state.
"Over 20,000 members will hopefully see this video when it's played in the clubs in NSW," he said.
"When you times that out to the conversations over dining tables, I think it's a wonderful opportunity for police and clubs to drive home an important message about community safety."
Assistant Commissioner Fuller said he hoped expanding the campaign would help tackle one of the biggest issues facing society.
In NSW alone, police respond to more than 140,000 incidents of domestic violence per year.
That equates to 380 cases a day, or 16 cases an hour.
"It would be one of the greatest challenges," Assistant Commissioner Fuller said.
"If you think, most other crime types have dropped dramatically over the years, [but] it's one area where as a community we've struggled to get the same traction, so more work needs to be done."
ClubsNSW chief executive Anthony Ball said the clubs could act as safe havens for victims.
"Many of our members are suffering from domestic violence, we think we can play a role here," he said.
"We can be places where people can feel safe, where they can listen to the message, understand they are not to blame, and come forward."
The campaign will be played in venues such as the Bankstown Sports, Newcastle Leagues, Blacktown Workers and St George Leagues Club.
