Minister for Cooperation K. R. Periyakaruppan on Thursday launched a mobile app for marketing products of cooperatives, including Mangalam, Marudham, Kamadhenu, Ardhanareeswarar and Kanchee.
The app, called Coop Bazaar, can be used on Android phones and downloaded from the Playstore. At present, 64 products including turmeric, oils, dals, honey, sugar, bath soaps and even fertilizers can be purchased online. The Cooperative department has tied up with a few partners for delivery of these products.
Speaking to reporters after the event, the Minister said that the launch of the application was announced in the State Assembly this year. More consumer products would be added to the list soon. Payment can be done via UPI and credit/debit cards. The products are from cooperative societies in Erode, Thiruchengodu, Salem, Pollachi and Kolli Hills.
Officials explained that the USP for these products is their cost and their quality. “These are more cost effective than similar products of other brands. Their quality is also assured,” an official said. Secretary Food D. Jagannathan and Registrar of Cooperative Societies N. Subbaiyan were present on the occasion.
