Yet another Google innovation. It now wants to forge partnerships with newspaper companies to publish video news clips on Youtube, and share the advertising take. David Eun, Google's vice president of content said in a visit to South Korea, that the company is having "deep discussions" with various content providers in Seoul and will announce deals very soon.
Eun said: "You can have video content on your own websites and generate revenue from the ads. Or you can make a 'branded channel' on YouTube and have sub-channels for individual reporters, then draw the traffic back to the newspaper's website. It's up to you."
In either case, the clips would carry video-in-display ads. These small commercials would appear at the bottom of video clips in transparent letters, occupying about one fifth of the screen. "As journalists do, we [Google] have a similar view of providing information to people and educating people,'' said Eun, stressing that Google will not seek any ownership rights over the content.
This announcement comes after the Google News' deal with four news agencies to act as publisher of their news stories. Although the details have to be worked out, YouTube could, arguably, be a solution to some of newspapers' problems in appealing to a younger audience, extending brand recognition exposure, driving traffic back to their websites and, of course, providing additional ad revenue. (Via Korea Times/Editors' weblog)
