A "pop-up shop": this increasingly ubiquitous (and, ergo, increasingly annoying) trend suggests in its name temporality, spontaneity, coolness, a fun little shopping excursion that – like all the best binges – will leave no remnants the next day because the shop will vanish along with your feelings of consumer guilt.
Which brings us to the Fabergé Pop-Up Shop – I beg your pardon – Pop-Up Boutique, which will soon be opening for all of your spontaneous shopping excursions to purchase unbelievably expensive eggs. While other recent pop-up shops have happened in tediously trendy shops such as Dover Street Market in London and Selfridges, Fabergé's pop-up – nothing if not true to itself – is happening in the Palace Hotel in the ski resort of Gstaad in Switzerland, where money means so little to people that there exists a restaurant that costs £25,000 just to enter. That is not a lie.
Apparently, this pop-up shop is much awaited by an "eager international clientele". Mais bien sur! Some of us international folk have been eagerly awaiting something called the "all-new diamond Le Carnet de Bal collection" by Fabergé – which allegedly "recalls the aristocracy of St Petersburg", and things turned out so well for them – since literally never.
"Les Fabuleuses collections" (prices: $40,000 to $7m), however, might almost be worth travelling to Gstaad for, seeing as they sound like something Ivana Trump might flog on QVC.
