A Nottinghamshire fitness equipment business has announced a second major distribution partnership with an award-winning virtual reality fitness machine.
Fitness Options, based Kirkby-in-Ashfield, supplies high-end home and commercial fitness equipment alongside the design and installation of bespoke home gym solutions.
The company has been working closely with German manufacturer Icaros as it seeks to bring a new experience to the UK fitness market and secured an exclusive deal to supply and showcase its virtual reality equipment back in 2000.
Now Fitness Options has signed a deal to distribute the company's ICAROS Cloud product - a giant high tech wobble board which can be used by people of all ages and fitness levels.
It is designed to provide a full body workout, helping to work the core, build upper and lower body muscles and improve coordination and balance.
Karl Viner, who co-owns Fitness Options with Wendy Howe and Ray Needham, said: "As fitness equipment evolves to become more immersive, we have seen with the success of virtual reality spin classes and increasing investment in technology to create genuinely fun and interactive experiences. Who would have thought that you could be 'flying' through a landscape or chasing antelope in a virtual desert as you train your core and stability?
"Once again, we look forward to showcasing the latest range of Icaros equipment at our showroom here in Nottinghamshire but also on the road as it really is a very eye-catching piece of technology that captures the imagination."
