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Nottingham Post
Nottingham Post
Olimpia Zagnat

Nottingham shop selling Prime Hydration drink for £10 only has 2 bottles left after 'crazy' demand

A Nottingham shopkeeper has been selling Prime Hydration energy drinks that are notoriously difficult to find for £10 per bottle. Singh Dhesi, the owner of a local shop on Aspen Road in Bulwell, said he only has two bottles left as "children are going crazy about it".

He has been running his shop Go Local for 14 years, and said he has "never seen anything like it before". He told Nottinghamshire Live he bought 20 boxes of 12 bottles from "an importer from America".

It was a friend who told him to buy the drinks - and now Mr Dhesi said he is grateful he had listened. Prime Hydration has proved extremely popular with young people who are fans of Youtube stars Logan Paul and KSI.

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The multimillionaires teamed up to create and market a "hydration" drink that's 10 per cent coconut water and consists of electrolytes, vitamins and flavourings. Since its release, thousands of shops across the country have sold out, causing an upsurge in the price of the drink.

Some people have reportedly been selling the drink on eBay for £100, while other retailers have instituted a limit on the amount that a shopper can buy. The original price of a Prime drink was £1.99.

But Mr Dhesi said that the price might vary depending on "who your middle man is". He said he started selling the drink "around Christmas, before Aldi".

He added: "A friend recommended it to me. I tried it and it is not bad to be honest.

"I have got two or three bottles left. In America, people have not bothered with it, but it is very popular in the UK.

"Children came into the store to buy it. It is a great business idea. I have been running this store for 14 years, and I have never seen anything like it."

When Nottingham Post visited the store, there were two empty bottles on display, with a £10 price tag. The two unopened bottles were kept under the counter.

Mr Dhesi went on and said: "It is very difficult to find them now. I know someone in Yorkshire who sells them for £100.

"Some people just buy them from here to sell them for £100 on eBay. Some people also got them from America, and the price is different depending on who your middle man is."


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