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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Nottingham paper launches fitness campaign

The Nottingham Evening Post has launched a "Shape Up Notts" campaign today to encourage readers to improve their fitness and health. Its ambitious aim is to "make 2007 the healthiest year ever for our readers" by offering tips for getting into shape, inspiring stories, special offers and a website for people can track their progress. The paper says: "Together with Sport Nottinghamshire, which co-ordinates sporting activity in the county, we hope to tackle the increase in obesity and related health problems." (Via Nottingham Evening Post)

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