Forest have opened a new official club store in Nottingham city centre - and this time it's permanent.
The launch follows the success of the team's temporary pop-up shop at the Tourism Centre, in Smithy Row, which opened in the run-up to Christmas.
The club store will now occupy a year-round space within the centre.
On offer will be a full range of replica kit, a selection of training wear and selected fashion ranges. In addition to this, there will be a large selection of accessories which will include hats, scarves, caps, mugs and stationery.
The club's chief commercial officer, David Cook, says: "Nottingham Forest are delighted to create a city centre retail destination for the club’s fans and visitors to the city.
"The club has been looking for a prominent retail position in the city centre over the past two years and there are very few sites that are as attractive as Old Market Square in terms of footfall and accessibility.
"The club would like to thank all involved at Nottingham City Council, Marketing NG and the Tourism Centre in putting together this agreement. We feel this is further demonstration of our commitment to the city and to our fans as we strive to make it as easy as possible to buy merchandise and engage with the club."
The Nottingham Forest city centre store is open from 9.30am-5.30pm, Monday to Saturday. During July, August and December it will also open from 11am-4pm on Sundays.
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