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Birmingham Post
Birmingham Post
Technology
Matthew Bunn

Nottingham digital firm enables Ben Sherman to grow sales in Germany

Designer menswear clothing brand Ben Sherman has reported major online growth after partnering with a Nottinghamshire technology firm.

Remarkable.net has previously worked with the designer to develop a new eCommerce platform in April 2016, which led to year-on-year traffic growth.

And the technology group has worked with the company again to relaunch a German sales website, which has now led to a growth in traffic by 40 percent and a conversion rate increase of 109 percent.

Both websites use Remarkable's FUSN platform, which enables a tailor-made website.

Mark West, CEO of the firm, headquartered in Annesley, said: "We have a great relationship with our client Baird Group, who operate the UK and German license for the Ben Sherman brand, as well as brands like Jeff Banks and Gibson London.

"We began working with Baird Group in 2013, with all of their brands using our FUSN eCommerce platform to drive significant growth year-after-year, including their own brand Suit Direct who have seen incredible growth so far this year.


"Our new headquarters at Newstead House on Sherwood Park in Nottingham gives us the room we need to continue growing our team, supporting our clients such as Ben Sherman as they continue to grow and require more resource from us.

"This recent relaunch of the Ben Sherman German website proves the power of our agile approach and unified technologies."

The digital agency moved to its new home in Sherwood Park in February in an investment worth more than £1.6 million. It now employs more than 50 members of staff.

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