It is normally not the done thing to criticise the competition, but GQ's editor, Dylan Jones, has taken a swipe at his main rival, Esquire, revamped last year by the former Wallpaper* editor in chief Jeremy Langmead. Sales at Esquire are up 14% year on year after the redesign, but Jones is not a fan. He told the Observer the revamp had been "a total failure", because "they are selling 10% less at newsstands. They'll be giving it away at tube stations next." Ouch! Talk about manbags at dawn.
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Not so gentlemanly behaviour
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