Nice to arrive in a foreign land and instantly have a bunch of names in your phone's address book. My new German sim card has thoughtfully provided a list of friendly looking numbers.
I can check the lotto results or call for a local taxi. There's Deutsch Bahn - now that's great for planning train journeys around the various World Cup cities. And um, well Astro Service may prove a good one. Will everyone's favourite robot be ditched if Rooney truly is scissor kick happy? It may just be written in the stars (even if not confirmed in the England boss's notepad).
The Dating Service option may be tricky as my German really isn't good enough to start a relationship, plus with the World Cup on it's not really a great time for me right now.
Live Chat could also be a winner as that no doubt uses a more, er, international language. Party party girls girls. And you can always just talk about the football.
Nice all that, isn't it? The phone providers clearly don't wish our journalists to get lost, or lonely.