Let’s not forget: Norton Motorcycles is no longer a purely British affair. These days, the historic brand sits under the wing of India’s TVS Motor Company, one of the world’s biggest motorcycle manufacturers when it comes to sheer volume. And while the old Norton struggled with scandal and shaky leadership, the new one is clearly playing a very different game.
Just a few days ago, Norton teased what looked like a completely new motorcycle. With only a glimpse of a taillight and some sharp venting, we speculated it might be a smaller-displacement model, maybe something to take on the entry-level sportbike class. Turns out we were way off.
That teaser was pointing to something much bigger: Norton’s brand-new V4 superbike. The same one that’s now been spotted out testing, heavily disguised but still impossible to miss. Spy shots have made their way online, and even under all that bodywork tape (and that goofy looking saddlebag), the bike looks like a real supersport, maybe even better than the already badass V4SV.
From the front, the bike reminds me of the Ducati 1098, with its angry-looking face. It gets sleek LED headlights, aggressive angles, and a windscreen that’s clearly been shaped with aerodynamics in mind. At the rear, those teaser vents and the distinctive taillight design make another appearance, confirming this is the same machine Norton recently previewed.
In terms of performance, it’s likely that this new model will carry over or build on the specs of the existing V4SV and V4CR. Those bikes run a 1,200cc V4 engine that makes 185hp and 92 pound-feet of torque, and feature a handcrafted aluminum frame with premium Öhlins and Brembo hardware. If the new model follows suit (or even improves on it) it could put Norton in the same league as bikes like the Ducati Panigale V4, Aprilia RSV4, and BMW M 1000 RR.
And make no mistake, this is a big deal. It’s a sign that Norton is back in the performance game, not just with retro-inspired machines but with a proper, modern superbike. More than that, it’s a milestone for India’s motorcycle industry. This could very well be the first liter-class, V4-powered superbike with real world-class ambitions to come from an Indian-owned company.
Norton says this bike was built to the “highest standards of engineering, design, detail, and dynamism.” That’s a bold claim, but seeing TVS boss Sudarshan Venu himself take the prototype out for a spin suggests they’re dead serious about delivering.
Full specs are still under wraps, but we expect more details as we get closer to its full debut at EICMA this November. One thing’s for sure, though: it’s not just Norton’s reputation on the line here—it’s India’s chance to show it can build a superbike to rival the very best.
Sources: VisorDown, MotoBob via Instagram, The Financial Express
