Jamie Carragher says the volatile and obsessive nature of Marcelo Bielsa will make him a box office hit this season.
The Leeds United manager has an element of intrigue about him - something that the Premier League and its broadcasters will look to tap into.
After steering the Whites to promotion in his second season at the club, Bielsa has now confirmed he is staying in West Yorkshire to guide them in their first season back at the top table of English football in 16 years.
It promises to be a fascinating and unpredictable campaign for all associated with Leeds.
Former Liverpool defender Carragher, now a prominent pundit with Sky Sports, admits he cannot wait to see how the Argentine fares in the world's biggest league.
Writing in his Telegraph column, Carragher said: "Given his volatile history at previous clubs, nobody – not even the Leeds owners – can be entirely sure what Bielsa will say or do no next.
"In a league where positive results will not be so frequent, and there are sure to be setbacks, that makes events at Elland Road even more exciting.
"The fact Bielsa only confirmed he signed a contract to stay at the club this season two days before it started underlines that.
"I do not believe for one second the summit of Bielsa’s ambition this season is to keep Leeds up. Lionel Messi’s decision to stay at Barcelona denied us the chance to see the most exciting player to ever work in the Premier League.
"In his compatriot Bielsa, we instead welcome one of the most watchable managers.
"I am not sure if the right word to describe him is ‘crazy’, or if it is more accurate to see him as quirky. Anyone who spends 90 minutes sitting on a bucket is certainly different, and those idiosyncrasies will ensure Leeds will be the most observed team among neutrals this season.
"I cannot wait to see how Bielsa goes about reestablishing the club in its natural home, the top tier of English football."
Leeds begin their season with a trip to defending champions Liverpool on Saturday night.
