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The Guardian - UK
The Guardian - UK
Technology
HAL 90210

No 'sex' please, we're a tech company: Nest's prudish smart camera launch

The Nest Cam IQ hidden amongst some books.
The Nest Cam IQ hidden among some books. Photograph: Nest

Google’s smart home sibling, Nest, has released a new product today: the Nest Cam IQ.

It’s a high-resolution indoor security camera with speakers for shouting at intruders, and a smart motion detector that can send pics to your phone if someone does decide to break in to your house.

Nest is clearly pitching it as a bit more stylish than the typical security camera, too, sharing images of the device perched alongside nice-looking gewgaws …

The Nest Cam IQ sits on a shelf next to some things.
The Nest Cam IQ sits on a shelf next to some things. Photograph: Nest

Or sitting on a bookshelf next to a host of impressive titles:

The Nest Cam IQ hidden amongst some books.
The Nest Cam IQ hidden amongst some books. Photograph: Nest

Look at those titles! 1491, by Charles C Mann, the famous revisionist history of the Americas before Columbus; a two volume set of the complete novels of Jane Austen; Nigel Slater’s Real Fast Food.

And who could forget the famous feminist masterwork by Simone de Beauvoir, The Second:

“Second” by Simone de Beauvoir.
‘Second’ by Simone de Beauvoir. Photograph: Nest

Except, of course, the book is actually called “The Second Sex”. The blurring on the spine is part of the edition’s design, but the missing word absolutely isn’t. That’s been photoshopped out in post-production.

It seems someone at Nest decided that the PR value of posing their camera alongside some fancy books was good, but not if one of those books had the word ‘sex’ on the cover.

And technology companies are normally so against censorship …

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