Carphone Warehouse Wimbledon -- one of many shots from the Dialaphone blog
Most Britons failed to follow the American example and waste a couple of days queuing up for a product that wasn't in short supply, apart from a small number of oddballs outside the main Apple store in London, and even they didn't seem to have much of a clue why they bothered.
The Dialaphone blog made fun of the Guardian's substantial coverage of the non-event -- which, Bobbie points out in a comment, was our Press Association news feed [corrected] -- in iPhone Crowds? Don't believe the hype!.
In The Register, Andrew Orlowsky Orlowski had a go with Tumbleweeds outnumber punters, as iPhone's First Night flops. He says:
The UK iPhone launch had generated acres of newsprint, with papers outdoing each to signify the importance of the "event". But rarely have the media elites shown that they don't have a clue what they're doing.
Failure to queue, of course, does not mean failure to buy.
