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The Guardian - UK
The Guardian - UK
Politics

No-nonsense Gordon: Labour's secret election posters

Brown: Gordon Brown campaign posters
The prospect of a physical fight involving Brown and Cameron has played very well with pre-election focus groups
Photograph: PR
Brown: Gordon Brown campaign posters
Saatchi & Saatchi, the firm behind the poster campaign, has suggested reworking classic film titles, like The Godfather
Photograph: PR
Brown: Gordon Brown campaign posters
Appropriating the current Conservative anti-Brown poster campaign could work in Labour's favour
Photograph: PR
Brown: Gordon Brown campaign posters
Strategists are even understood to be considering engineering a high-profile incident of violence on the campaign trail
Photograph: PR
Brown: Gordon Brown campaign posters
Ed Balls, Damian McBride and Gordon Brown could feature in a Reservoir Dogs-style poster
Photograph: PR
Brown: Gordon Brown campaign posters
Linking the PM to high-profile Hollywood action films like Terminator 2 could burnish Brown's gangsta credentials, sources say
Photograph: PR
Brown: Gordon Brown campaign posters
Strategists say Labour was 'going all in', staking the election on the hope that voters will be drawn to an alpha-male personality Photograph: PR
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