Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
World
Oliver Burkeman

No, no, we're laughing WITH you, honest

Rick Davis, the crazy hilarity-monger and unstoppable jokesmith who is managing John McCain's campaign, emails supporters with a gag so amusing that it may well leave you physically incapacitated for several hours:

"Senator Obama's solution to high gas prices is telling Americans to make sure their tires are inflated. Today, I'm asking for your help in putting Senator Obama's 'tire gauge' energy policy to the test."

(That's what professional comedians call the 'set-up'.)

"With an immediate donation of $25 or more, we will send you an 'Obama Energy Plan' tire pressure gauge. Will simply inflating your tires reduce the financial burden of high gas prices on your wallet?"

Instant rimshot! It's always hazardous to analyse humour too closely, since one risks sapping the comedic genius contained therein, but let's briefly inspect the logic at work here:

1. Send some money to John McCain. 2. McCain will spend part of it on sending you a rubbish gimmick, rather than on winning the election. 3. Then you'll be able to find out whether keeping your tire pressure high saves you money, which it might have done, except that you're already worse off because you sent a load of money to John McCain to get the tire pressure gauge in the first place.

Don't worry, we've got months more of this.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.