SANTA CLARA, Calif. _ The 49ers are holding firm.
They're not buying into the excitement running through the fan base spurred by their 3-0 start, entering Week 5 against the Cleveland Browns as one of three undefeated teams left with the Patriots and Chiefs.
The cliches this week have been rampant. If you ask players, they'll tell you their approach hasn't changed. They're taking things one week at a time. They're preparing for Cleveland just like they did before their victories over the Buccaneers, Bengals and Steelers. They haven't accomplished anything yet _ and so on.
But that doesn't mean some of the outside doubt hasn't seeped into the locker room.
"Everybody's going to have an impression of us after this game," rookie pass rusher Nick Bosa said. "We want it to be a 4-0, good impression. Opposed to a 'fake undefeated team' that people are kind of saying now."
